Champion Exposition Services: The Experiential Edge: News, tidbits & tools for show organizers and corporate event planners.

Navigating the Digital Landscape January 19, 2010

There's been a lot of buzz about how social media and other emerging and established technologies can help show organizers enrich their community's engagement throughout the event cycle. But it's a rapidly changing landscape: From social networking sites and digital event platforms, to mobile applications and video streaming tools, there are a myriad of available technologies show organizers can leverage to build and enhance their event communities, both onsite and off.

How do you know what's best for you and your event? A good first step is to begin at the beginning, by first understanding what technology and technology categories are available. Then, you can map particular technologies to your business goals and be sure your efforts are strategic, not reactionary.

Champion Exposition Services, working with its strategic marketing arm Immersa Marketing, have put together a Flash presentation that provides a comprehensive overview of the digital landscape. This presentation covers the primary technologies for community engagement for events, along with the established and emerging players. It's your roadmap; click here to find your way.