Air Your Thoughts: Utilizing Flip Video Technology May 24, 2010
With more than 20,000 attendees and 1300 exhibitors, the WINDPOWER 2010 Conference nd Exposition is one of the largest and most anticipated programs for wind energy. Show organizers American Wind Energy Association (AWEA) wanted to leverage event attendance to build momentum for their new advocacy campaign. Champion Exposition Services collaborated with its strategic marketing arm Immersa Marketing to develop a community engagement program to amplify the message onsite--and beyond. One initiative utilized flip video technology and roving reporters who conducted attendee interviews explaining why "Wind Works for Me." The sound bites were edited into daily video feeds titled "Air Your Thoughts" and posted on the conference website, allowing AWEA supporters to put a face--and a voice--on the burgeoning clean energy movement. Watch Air Your Thoughts videos.
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