Pre-Show Research Provides PCBC Pulse June 21, 2010

PCBC_info.jpgAccording to a recent survey of home builders, the recession has had a negative impact on almost all West Coast builders, but many are now starting to see their businesses improve. The Recession Impact and Adaptation Study was conducted by Immersa Marketing, the strategic marketing arm of Champion Exposition Services, on behalf of PCBC, a major building industry trade show and conference. PCBC The Show is held each summer in San Francisco's Moscone Center and features hundreds of exhibiting companies displaying the latest product and service innovations and three days of executive conferences, forums, workshops, and speakers. The PCBC Successful Exhibitor Program included pre-show research designed to provide exhibiting partners with insights about the quality of the audience, attendee purchasing plans, data on how attendees have maintained their business during the recession, and how attendees are experiencing or anticipating the economic recovery. Read news release.
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