Champion Exposition Services today announced the findings of its survey on the impact of the economy on trade show exhibitors including reduced participation in number of shows and related regrets, along with an outlook for the future. As trade show activity rebounds in the coming year, exhibiting companies are looking to maximize their participation and increase engagement with attendees before, during and after the show.
Show organizers and exhibitors can use the Exhibitor Trends Survey for future planning. The Survey can enable exhibitors to understand the practices of their peers and anticipate the trends that are evolving. Data can also be used by who by show organizers to understand the goals for exhibiting organizations for participating in trade shows as well as the impact the recession has had on exhibitors, and to anticipate how exhibitors will allocate budget as the recession ends.
Champion Exposition Services and Projection Presentation Technology announced today a partnership to provide comprehensive general event management services that include audio-visual services to show organizers.The collaboration offers an integrated solution for pre-event planning, the use of an integrated web-based workflow management tool with Champion's Client Command Center (C3) technology and a single integrated invoice.
According to a recent survey of home builders, the recession has had a negative impact on almost all West Coast builders, but many are now starting to see their businesses improve. The Recession Impact and Adaptation Study was conducted by Immersa Marketing, the strategic marketing arm of Champion Exposition Services, on behalf of PCBC, a major building industry trade show and conference. PCBC The Show is held each summer in San Francisco's MosconeCenter and features hundreds of exhibiting companies displaying the latest product and service innovations and three days of executive conferences, forums, workshops, and speakers. The PCBC Successful Exhibitor Program included pre-show research designed to provide exhibiting partners with insights about the quality of the audience, attendee purchasing plans, data on how attendees have maintained their business during the recession, and how attendees are experiencing or anticipating the economic recovery. Read news release.
The Greenbuild International Conference and Exposition is one of the greenest meetings in the country. Association Meetings recently talked with Kimberly Lewis, Vice President of Conventions and Events for US Green Building Council, about their green event and how they work with the cities, venues, exhibitors and Champion Exposition Services to lead the way for green meetings.This article explores how USGBC insists upon recycling programs at convention centers and locally grown food, among other things, and is holding their exhibitors to the rigorous BS 8901 standards.Read how they're paving the way by "Painting the Town Green". AssociationMeetings_Feb10_USGB_ePrint.pdf
Successful communities now exist year-round with community members intersecting and engaging at live events and online via social networking sites, virtual events, support forums, and more. As a result, event communities are changing. Immersa Marketing, Champion's strategic marketing arm, has put together a whitepaper on building active and engaged communities. This whitepaper includes the perspectives of some well known corporate event marketers who have built strong event communities, and provides best practices for fueling adoption in your community and ways to achieve 365 degree integration. You can read it now here ImmersaMarketingCommunityWhitePaper.pdf
Regulations from the Pharmaceutical Research and Manufacturers of America (PhRMA) and the Advanced Medical Technology Association (AdvaMed) were put in place in 2009 to promote transparency in the healthcare industry, highlighting relationships between healthcare professionals in order to build and maintain patient trust. The codes place new restrictions on medical giveaways and sponsorships at healthcare events, and while compliance is voluntary, most companies are complying--and exceeding the guidelines to avoid the appearance of impropriety.
While no one can argue with the intent behind PhRMA and AdvaMed, there's no question that the changes in sponsorship and exhibitor rules are viewed as a threat by medical and healthcare associations as sponsorship and exhibitor dollar is a substantial source of revenue. Add in the economic downturn, and you have a very difficult landscape for medical meeting planners.
That's why Immersa Marketing, Champion Exposition's strategic marketing arm, has put together a whitepaper outlining how medical meeting planners can make the PhRMA guidelines work to their advantage. The current climate is actually an opportunity for show organizers to transform their exhibit hall and provide attendees and exhibitors a richer, more satisfying experience. For detailed information on how to create this enriched experience, along with opportunities for new revenue streams through PhRMA-acceptable sponsorships, download "Reinventing Your Medical Conference: Increasing Attendee Relevance and
Exhibitor Success".
Champion Exposition Services today announced the findings of its survey on the impact of the economy on trade show exhibitors including reduced participation in number of shows and related regrets, along with an outlook for the future. As trade show activity rebounds in the coming year, exhibiting companies are looking to maximize their participation and increase engagement with attendees before, during and after the show. 
The Greenbuild International Conference and Exposition is one of the greenest meetings in the country. Association Meetings recently talked with Kimberly Lewis, Vice President of Conventions and Events for US Green Building Council, about their green event and how they work with the cities, venues, exhibitors and Champion Exposition Services to lead the way for green meetings.
Regulations from the Pharmaceutical Research and Manufacturers of America (PhRMA) and the Advanced Medical Technology Association (AdvaMed) were put in place in 2009 to promote transparency in the healthcare industry, highlighting relationships between healthcare professionals in order to build and maintain patient trust. The codes place new restrictions on medical giveaways and sponsorships at healthcare events, and while compliance is voluntary, most companies are complying--and exceeding the guidelines to avoid the appearance of impropriety.
